RAISE MONEY-SMART
KIDS.
The best financial education starts at home. We give you the tools, guides and conversations to make money a normal — and empowering — topic in your family.
10 Money Conversations
Ten essential money conversations every parent should have with their child before they turn 18.
Age-Specific Money Lessons
Financial concepts broken down by age group — from allowance basics at 6 to credit education at 16.
Saving Activities
Hands-on activities that make saving real and motivating for kids at every age.
Family Financial Challenges
Fun weekly challenges your whole family can do together to build better money habits.
Allowance Education Guide
How to use allowance as a teaching tool — not just pocket money.
Investing for Beginners (Youth Edition)
How to introduce investing concepts to young people in age-appropriate, relatable ways.
10 Money Conversations Every Parent Should Have Before Their Child Turns 18
Research shows that children who have open money conversations with their parents develop stronger financial habits as adults. Here's a starting guide.
Where does money come from — and where does it go?
What is the difference between a need and a want?
How do you save money for something you really want?
What is a credit card — and why is it dangerous?
What does it mean to be in debt?
What is a budget — and why do you need one?
What would you do if you lost your job tomorrow?
How does investing work?
What does financial independence look like to you?
How can our family build wealth together?